The Adidas EVO shoot was a high-intensity production delivered under tight timelines and complex creative demands. Collaborating with directing duo Bleu Nuit and photographer Daniel Shea. The visual direction was clear from the outset, modern, sharp, and culturally relevant. New Moon executed a multi-layered production with simultaneous teams across locations, ensuring seamless delivery across motion, stills and  SoMe. The result is a high-impact campaign that captures the energy and precision of Adidas at its core. We are proud to have partnered with Adidas and The Midnight Club on this project.