Shot in Barcelona, this ambitious summer campaign for Matalan, in collaboration with Ocurens London, was built around scale, pace, and precision. With multiple locations, cast, and extras, the challenge was to deliver a high-volume, visually rich campaign within an intense two-day schedule. Working alongside director Benjamin Lennox and DOP Alessandro Ubaldi, the focus was clear — capturing an authentic, vibrant summer energy that reflects the spirit of the brand. The result is a fresh and dynamic campaign that brings Matalan’s summer vision to life with clarity and impact.