In collaboration with Prodigious, this campaign for Nescafé Crema, directed by Jake Mavity with DOP Jaime Feliu, brings a sharp and relatable insight to life. Featuring a strong cast led by Chloe Berman and Oscar Morchon, the film plays on a universal truth, the pressure to optimise our mornings like influencers, often falling short. At its core, the story is simple and effective: while we may not have time for ice baths or elaborate routines, NESCAFÉ Crema offers an effortless, satisfying alternative. The result is a smart, engaging campaign that connects through humour, honesty, and everyday relevance.