FORD ‘PUMA’
CHARLIE BRAY
The Ford Puma is a subcompact crossover SUV marketed by Ford since 2019. It is considered as a SUV equivalent of the seventh-generation Fiesta.
The vehicle is only available for the European, Australasian, and South African markets, with sales starting in Europe from 2019, in Australasia from late 2020, and in South Africa from October 2023.
In the European market, the Puma is positioned above the EcoSport and below the Kuga (also called Escape outside Europe). An electric version of the Puma will be launched in 2024.
