AMERICA’S CUP x L’ORÉAL

AMERICA’S CUP x L’ORÉAL

The America’s Cup is the oldest international sporting competition still in existence and arguably the world’s most important, influential, and prestigious sailing event. Tracing its origins back to 1851, the competition pits a global array of storied sailing clubs against one another in a battle of technical skill, nautical design, and technological innovation. While the boats are marvels of engineering and the competition a testing ground for the next generation of sailing technology, the racing is thrillingly exciting and eventful, regularly producing some of the most memorable moments in the sport’s entire history.

As the 2024 competition approaches, we explore how the America’s Cup works, which teams are involved, and what role the L’Oréal Group plays in supporting this year’s French competitors, the Orient Express Racing Team.