In the lead-up to the Paris Olympics, Zalando was looking to celebrate athletes and fans.

But in a Summer dominated by ads with athletes becoming the world’s best, the brand chose to do things differently, inspiring everyone to step out of their comfort zones and take on new fitness challenges without fear of falling short.


We collaborated with VaynerMedia to bring their campaign idea to life through a bespoke end-to-end production spanning 6 weeks, with 4 units, producing over 122 assets for 27 markets, with a strong focus on diversity and representation.


Assembling a top-tier creative crew, including director Silence and photographer Pim Rinkes, we delivered culturally connected formats and high-performing social content starring footballers Robert Lewandowski and Alexia Putellas of FC Barcelona, rapper Pusha T, fashion influencer Caro Daur, and gamer Ebru.