Ford
Charlie Bray
Motion

FORD ‘PUMA Gen-E’

CHARLIE BRAY

 

The electric Puma Gen-E reenergises the fun to drive character and evolves the distinctive Puma exterior design that have made the compact crossover a hit with customers across Europe.

A new electric powertrain supercharges the Puma driving experience and delivers exceptional efficiency of 13.1 kWh/100 km. Puma Gen-E offers up to 376 km on a full charge 2 so that long journeys are well within reach, while up to 523 km of city range 2 means days of charge-free urban trips.

Connected to a fast charger, a 10-80 per cent charge takes approximately 23 minutes, 3 while seamless acceleration of 0-100 km/h in 8.0 seconds and quicker steering response delivers the essence of Puma ST in electric form.

For the busy city dweller or young family, Puma Gen-E offers even greater space efficiency thanks to the compact electric powertrain. Puma’s innovative MegaBox boot storage space has been boosted to become GigaBox, meaning up to 574 litres 4 of room for luggage with the rear seats in place – more than some larger SUVs can offer. A 43-litre frunk 4 makes good use of the space vacated by the petrol engine, ideal for storing accessories so they can be retrieved even if the boot is full.

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DIRECTOR: CHARLIE BRAY

SPAIN – MADRID

Credits

Director

Charlie Bray

2nd Ac

MARINA CARASA

Video Assistant

DIEGO IGLESIAS

Photographer

FREDERIC SCHLOSSER

Client

FORD

Category

Automotive

Work

2024

Stylist Assistant

Jon Roz

Stylist, Hair & Make Up Artist

Jens Schneider
JON ROZ

Location Manager Film

FERNANDO MARTINEZ

Runner Stills / Photographer Driver

LIAM HORNSTEIN

Production Manager Stills / Crew Driver

ENRICO PILLAY

Creative Photo

FABIO COUTO

Creative Film

ROY HEARNE

Production Coordinator Stills

AIDA FERNANDEZ

Production Coordinator Film

MARI ÁNGELES PICON

Producer

JOSEPH RONCELLI

Executive Producer

Simon Paul Whittard

Producer Stills

MARIA SCHAEFER

Producer Film

AARON CLARK

Production Manager

ELEANOR COOPER

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